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The Importance of Data Governance in a CDP
When a consumer's unified profile in your CDP includes their marketing and purchase information, you can suppress advertisements to...
The Benefits of Real-time Data Collection with a CDP
Putting the Customer at the Center: A CDP lets you integrate of real-time and raw customer data, offering immediate access, accuracy and...
Creating a 360-degree View of the Customer with a CDP
The Customer at the Heart of Everything The Customer at the Center CDP lets you integrate of real-time, raw customer data, providing...
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The Importance of Data Governance in a CDP
The Role of CDPs in Reducing Additional Expenses for Cleaning and Storage
How CDPs Can Help CMOs Leverage Big Data
